FEED Projects by Lauren Bush
FEED Projects began in 2006 when acclaimed model and activist Lauren Bush designed a bag to benefit the United Nations World Food Programme’s (WFP) School Feeding program. Lauren, a WFP Honorary Spokesperson who has visited 9 WFP food aid operations around the world, was inspired by the plight of the people she met on her travels. She took a special interest in WFP’s School Feeding program, which feeds and educates hungry children. She first created the FEED 1 bag, a reversible burlap and organic cotton bag reminiscent of the bags of food distributed by WFP. It was stamped with “FEED the children of the world” and the number ‘1’ to signify that each bag feeds one child in school for one year.
In 2007, FEED Projects, LLC was founded with the mission of creating good products that would FEED the world. FEED started selling FEED 1 bags in April of 2007, and has so far been able to raise enough money through the sale of products to give over 60 million school meals to children around the world through WFP.
FEED Projects’ commitment to fighting hunger is matched by a commitment to the environment and to safe and healthy working conditions our partners. All FEED bags are made with sustainable materials designed to be used as an alternative to disposable paper and plastic bags, and manufactured under fair labor standards. This combination of environmentally friendly standards and measurable donations included in each product has made FEED bags quite popular.
FEED has been featured in publications around the world, including Vogue, Teen Vogue, Vanity Fair, Marie Claire, Elle, US Weekly, People StyleWatch, In Style, Allure, Real Simple, Glamour, OK Magazine, Lucky, Hamptons Magazine, Women’s Health, WWD, The NY Post, The Washington Post, Town & Country, Hello Magazine, and many more.
Currently, the brand includes several products: FEED 1, FEED 2, FEED 2 Kenya, FEED 100, FEED/Read 3, FEED 10 pouch, FEED P4P dop kit, FEED 5 bracelet, FEED 2 Kenya, FEED Health backpack, and two teddy bears. The bags, bears, and bracelets have been sold throughout the world through retailers such as ABC Carpet & Home, Amazon, Bergdorf Goodman, C.O. Bigelow, David Jones, El Corte Ingles, Fred Segal, Harrods, Rugby Ralph Lauren, Kenneth Cole, Barnes & Noble, HSN, Gap, and Whole Foods Market.
Through the sale of these products, FEED Projects has been able to raise more than $6 million for WFP, donating over 60,000,000 meals, and has recently partnered with UNICEF, raising much needed funds for their Vitamin A and micronutrient supplements program.
In addition, the FEED Foundation is the non-profit arm of FEED, and is dedicated to supporting programs and organizations that are effectively working to fight hunger and eliminate malnutrition throughout the world.
For more information, please visit www.feedprojects.com, www.FEEDprojects.com or www.theFEEDfoundation.org.
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