WHO MADE MY CLOTHES?
Eight years after 1138 people perished in the Rana Plaza tragedy, a film by MJ Delaney explores the struggles still faced by the people who make our clothes, released to launch Fashion Revolution Week 2018.In a powerful new film for Fashion Revolution, director MJ Delaney has fused the stories of the invisible people who make our clothes around the world, with mixed dance inspired by different cultures to raise awareness of the complex nature of the fashion industry.
Through different styles of dance shot against a stripped-back setting, the film brings to life the stories and struggles still faced by millions of people across the globe workingin the fashion supply chain – and how the viewer can help.
Its potent message demands a fair, safe and more transparent industry, and give the viewer agency by showing how they can start a fashion revolution by asking brands one question: #whomademyclothes?
Released for the start of Fashion Revolution Week on 23thApril and marking five years since 1,134 people died when a garment factory collapsed in Bangladesh, the campaign film aims to connect a young, global, fashion-loving audience to the people that make up the fashion supply chain. It seeks to inspire viewers to do something about it through downloading resources, online tools and workshops to take action writing to their favourite brands.
“Fashion Revolution is a positive, inclusive, pro-fashion campaign. We focus on solutions while shining a light on the complexities and the inequalities of the Fashion supply chain without naming and shaming brands but encouraging transparency openness and dialogue. We ask our audience to be curious, find out, and do something, encouraging scrutiny and vigilance via enthusiasm as opposed to guilt”, says Founder and Creative Director, Orsola de Castro.
The specially written music byRichie Fermie in each scene draws inspiration from the part of the world we find ourselves in as well as the sounds of methods of production the characters are using. Finally, the separate pieces come together at the end, showing how these separate, disparate people are all connected by the same, single chain.
MJ Delaney has previously created a powerful film for Unicef with Beyoncé for International Day of the Girl and recreated the Wannabe Spice Girls film as a call to action for women’s rights.
he far reaching, permanent change needed to ensure we never see a tragedy like Rana Plaza again, we need everyone to join Fashion Revolution and keep asking one simple question: Who Made My Clothes?
5 achievements in 5 years
1. Last year 2 million people across the world got involved. Over 100,000 people used social media to ask the brands they wear #whomademyclothes
2. Brands are listening and the industry is starting to change. 2,416 brands responded to our #whomademyclothes demands sharing information about their supply chain. Over 150 big brands have published their factories where their clothes are made.
3. Producers, farmers, factories and makers in our fashion supply chains have become more visible through social media. Last April, over 3600 producers were heard, with our hashtag #imadeyourclothes. And conditions have improved. Hundreds of factories in Bangladesh are now safer places to work. More than 1,300 factories have been inspected since Rana Plaza and 1.8 million garment workers have received factory safety information.515 factories, 87% of garment exporters in Cambodia, have published data about their working conditions compliance.
4. Minimum wages for garment workers have increased in places like Bangladesh and Cambodia, but more still needs to be done. The Bangladesh government has delivered a 77% increase in the minimum wage to $68 per month for garment workers.18 big brands and retailers have signed up to ACT to achieve living wages for workers with industry-wide collecting bargaining linked to purchasing practices.
5. Brands are starting to reduce the use of toxic chemicals and clear up their supply chain. Over 70 brands and suppliers have committed to Detoxby 2020 and remove harmful chemicals from their supply chains. Combined, these brands account for 15 percent of global textile production. Over 100 brands have committed to working towards a circular fashion system. But our landfills still overflow with clothes, the industry continues to get bigger and move faster. We buy more clothes than ever before and wear them for half as long as we used to. This is why we need to make our #lovedclotheslast.
Join the #FashionRevolution and demand a fair, safe and more transparent fashion industry. Ask brands #whomademyclothes?#TradeFairLiveFair www.fashionrevolution.org/get-involved.
Director: MJ Delaney
Production Company: Moxie Pictures
Choreographer: Christopher Bordenave
Editing: UNION Editorial
Music Writer / Producer: Richie Fermie Bio:
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